Bentley and Lace

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Bentley + Lace Preferred Photographer Partners

Your Client Closet Just Got Bigger.

Offer original couture as part of your photography experience without buying, storing, cleaning, or maintaining a giant gown closet. Preferred Photographer Partners unlock 35% partner rental pricing, one 50% off rental perk each month, client savings, custom-gown savings, early access, and opportunities to grow alongside Bentley + Lace.

Bentley and Lace couture photography
Built for working photographers. No huge following required. We care about beautiful work, genuine client relationships, reliable communication, and active partnership.
35% OFF Eligible partner rentals
50% OFF One eligible rental monthly
15% OFF Eligible client rentals
10% OFF Custom gowns $425+

More wardrobe. Less overhead.

Make the gown part of why clients book you.

A beautiful client closet can increase perceived value, but building one is expensive, size-limited, storage-heavy, and constantly needs refreshing. This program gives approved photographers a smarter way to offer couture without owning every gown.

01

Sell the experience, not the inventory.

Use statement gowns to create premium sessions without tying up thousands of dollars in wardrobe.

02

Create a virtual client closet.

Access changing sizes, colors, silhouettes, seasonal releases, and adjustable designs as needed.

03

Custom couture when you need more.

Approved partners receive 10% off qualifying custom gowns $425+ for signature concepts, client requests, and studio wardrobe.

Why photographers join

5 reasons this partnership is worth saying yes to.

Access couture, give your clients more options, create stronger session experiences, and grow alongside a brand created with portraiture in mind.

01

A bigger wardrobe without the investment.

Use statement gowns without purchasing, storing, cleaning, and constantly replacing a full client closet.

02

Exclusive partner savings.

Enjoy 35% off eligible partner rentals plus one 50% off eligible rental every calendar month.

03

Custom options when rentals are not enough.

Receive 10% off qualifying custom gowns $425+ for signature concepts, campaigns, studio wardrobe, and client requests.

04

A real perk for your clients.

Your clients receive 15% off eligible Bentley + Lace rental gowns using your assigned partner link or code.

05

Visibility beyond your own audience.

Strong partner imagery may be featured across Bentley + Lace social, email, website, launches, and marketing with photographer credit.

The Preferred Partner Advantage

A program built to support your photography business.

This is not a generic influencer code. Approved partners receive meaningful savings, client benefits, visibility, and collaboration opportunities designed around how photographers actually work.

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35% off eligible partner rentals

Preferred pricing on eligible rentals used for client sessions, portfolio work, styled concepts, and photography-business needs.

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50% off one rental every month

Active partners receive one 50% off eligible rental perk each calendar month. Use it for a signature session, seasonal concept, portfolio refresh, or elevated client experience.

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Give clients 15% off eligible rentals

Clients reserve directly through Bentley + Lace using your assigned link or code while we handle rental preparation, shipping, details, and return.

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10% off custom gowns $425+

Use your custom benefit for signature client pieces, studio wardrobe investments, styled campaigns, or a made-to-order look.

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Early access + partner opportunities

Active partners may receive early access to new releases, seasonal opportunities, select launches, and partner-only offers.

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Co-marketing + select collaborations

Strong partner work may be featured with photographer credit. Select approved campaigns may also receive complimentary gown access with agreed deliverables.

Use the partnership your way

Three ways to put couture into your business.

Include wardrobe in your session, let the client reserve directly, or create an approved editorial or launch project with us.

Option 01

Include the gown in your session.

Reserve an eligible gown using your preferred partner rate and decide how wardrobe is incorporated into your photography package.

Option 02

Let your client reserve directly.

Send your client your partner link or code. She receives 15% off eligible rentals while Bentley + Lace manages the rental directly.

Option 03

Create something together.

Pitch a styled shoot, model call, launch concept, or campaign. Select projects may qualify for complimentary gown access with an agreed brief and deliverables.

Bentley and Lace photographer partnership

Why Bentley + Lace

Partner with a brand built around photographers, fit, and unforgettable wardrobe.

Our gowns are created around portraiture, movement, adjustable fit, visual impact, and the realities of working with real clients.

01
Original, recognizable designs. Statement rentals and custom gowns created to photograph beautifully and help sessions feel distinctive.
02
Sizing made for real sessions. Adjustable ties, elastic backs, flexible waists, detachable pieces, and detailed measurements help photographers style more clients successfully.
03
Rental + custom under one brand. Clients can return for future rentals, milestone gowns, customs, holidays, portraits, and special events.
04
Nationwide access. We ship nationwide and understand session dates, wardrobe deadlines, styling needs, and reliable rental preparation.

How we value our partnerships

We want partners to feel seen, supported, and credited.

We are not building a giant list of discount-code holders. We want an active network of photographers whose work we know, whose businesses we can support, and whose imagery we are proud to share.

We credit your work.

When we share approved partner imagery, we credit and tag the photographer whenever possible.

We create opportunities to be featured.

Partner imagery may be considered for social, website, email, launches, inspiration, and photographer-focused marketing.

We share access first.

Active partners may receive early looks at new gowns, seasonal releases, collaboration opportunities, and partner-only offers.

We reward consistency.

Consistent participation can lead to stronger collaborations, launch features, and select complimentary projects.

Bentley and Lace couture photography

What we ask in return

Active partnership, not passive membership.

The perks are intentionally strong, so every approved partner is expected to actively support Bentley + Lace throughout the year. We keep the expectations simple enough to work into normal social activity.

Always tag Bentley + Lace when our gowns are shown. Any time a Bentley + Lace rental or custom gown appears on Instagram, Facebook, TikTok, a photography group, business page, blog, or other public platform, Bentley + Lace should be clearly tagged or credited.
Tag us in Instagram Stories. If our gown appears in behind-the-scenes content, session previews, model calls, reels, client shares, or finished-image Stories, tag Bentley + Lace.
Share Bentley + Lace at least 4 times per month. This does not require four original shoots. Reposting a gown release, sharing one of our posts, sharing a promotion, showing session content, or encouraging clients to rent or order all count.
Help us share launches, promotions, and new releases. When relevant, help amplify new rental drops, custom releases, seasonal booking reminders, sales, promotions, and photographer-specific offers.
Submit images + content from every rental or custom. When you photograph a Bentley + Lace rental or custom gown, submit a selection of finished images and/or usable vertical video content for brand review and possible sharing.
Keep the partnership genuine. Recommend Bentley + Lace when it truly fits the client or session. We do not expect scripted selling or constant posting. Consistent, authentic visibility is the goal.
What counts toward the 4-share monthly minimum?

Original posts, reels, carousel posts, Bentley + Lace session images, Facebook group shares, reposting one of our social posts, sharing a new gown release to Stories, sharing a promotion, or recommending Bentley + Lace to your audience can all count.

The goal is consistent participation—not four fully produced photo shoots every month.

Questions, answered

Before you apply.

We want the exchange to be clear from the beginning.

No. There is no partner membership fee. The program is application-based and active participation is required to retain benefits.
No. We care more about photography quality, client fit, professionalism, communication, and active participation than follower count.
No. Your four monthly shares can include original posts, Instagram Stories, reposting Bentley + Lace content, sharing promotions or new gown releases, Facebook group shares, reels, session imagery, or other meaningful Bentley + Lace visibility.
Yes. If a Bentley + Lace rental or custom gown is shown publicly, Bentley + Lace should be clearly tagged or credited. Instagram Stories featuring our gowns should also tag us.
We ask for a selection of finished images and/or usable vertical video from Bentley + Lace rentals and custom gowns you photograph. This gives us the opportunity to feature your work and helps keep the partnership active.
No. Complimentary access is separate from standard partner benefits and is reserved for individually approved campaigns, releases, styled shoots, or creative projects with agreed deliverables.
Yes. Clients can use your assigned partner link or code to receive 15% off eligible rental gowns while Bentley + Lace manages the rental directly.

Partner Application

Interested in partnering? Apply right here.

Tell us about your photography business below. Every application is reviewed individually with long-term partnership fit in mind.

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Successfully submitted

Your partner application is in.

Thank you for applying to the Bentley + Lace Preferred Photographer Partner Program.


Your application was successfully submitted to us for review. If approved, we will contact you using the email address entered with your partner details and next steps.

Enter as www.yourwebsite.com — do not include https://
Partner benefits apply to qualifying activity only and may not be combined with other offers unless specifically stated. The 50% monthly rental perk applies to one eligible rental per calendar month, does not roll over, and is subject to availability. The 10% custom benefit applies only to qualifying custom gown orders priced at $425 or more. Active participation is required to retain Preferred Photographer Partner benefits. Partners who repeatedly do not meet tagging, monthly sharing, promotion-support, or content-submission expectations may have partner benefits paused or removed. Complimentary gown access is not automatic and requires separate approval and agreed project deliverables.

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Bentley and Lace couture detail

BENTLEY + LACE · COUTURE GOWN RENTALS + CUSTOM DESIGNS

Find the Gown for Your Most Beautiful Moments

rent it. customize it. make it unforgettable.

Shop couture gown rentals and custom-made dresses for photographers, flower girls, weddings, birthdays, holidays, maternity, portraits and special occasions. Designed in North Texas and shipped nationwide.

Browse Rental Gowns Design a Custom Gown

Award Winning Original Bentley + Lace Designs

Luxury portrait gown

NEW TO BENTLEY + LACE? START HERE

Rent a Couture Gown or Create One Just for You

Whether you are planning a photography session, wedding, flower girl look, birthday, holiday portrait, maternity session, pageant, or milestone event, choose the path that fits what you need. Bentley + Lace offers nationwide couture gown rentals and custom-made designs created in North Texas.

Couture gown rentals for photographers, birthdays, holidays, and portraits

WEAR IT FOR THE MOMENT

Rent the Gown You Have Been Saving.

Reserve an original Bentley + Lace couture gown for your photography session or special event. Every gown is professionally cleaned between rentals and carefully prepared before it ships, so it arrives ready for your date without the work of buying, storing, or cleaning a gown.

  • 5 full wear days. Extra room for fittings, weather changes, and your session date.
  • Professionally cleaned and steamed. Open the box, style your look, and get ready to shoot.
  • Flexible-fit couture. Exact gown measurements and adjustable details help you choose confidently.
  • Easy return. A prepaid return label is included and Bentley + Lace covers return shipping.
SHOP RENTAL GOWNS
Custom couture gowns, flower girl dresses, and made to order dresses

MAKE IT AN HEIRLOOM

Create the Look No One Else Has.

When the color, theme, fit, or milestone calls for something one of a kind, start a custom Bentley + Lace design. We create made-to-order couture around your vision, measurements, occasion, and the details that make the finished look feel completely yours.

  • Designed around your vision. Choose the colors, theme, silhouette, details, and occasion.
  • Made for real measurements. Custom sizing helps create a more intentional fit.
  • Children through adult. Girls, flower girls, tweens, women, maternity, and boys special-occasion attire.
  • Original North Texas design. Distinctive fabrics and thoughtful details for portraits, weddings, holidays, birthdays, pageants, and milestone moments.
START YOUR CUSTOM GOWN

Designed in North Texas · Nationwide gown rentals + custom couture · Created for photographers, moms, and unforgettable milestones

2025 Winner Dallas Cowboys Evolve +Lenovo Small Business Award
60+ Years Sewing experience on our team
Nationwide Rentals and custom couture across the U.S.
5 Full Days To wear and enjoy your rental gown

WHY BENTLEY + LACE

Couture That Feels Made for the Moment.

Not a marketplace. Not a mass-made dress. Original couture designed to photograph beautifully and turn an ordinary day into a memory.

Bentley + Lace brings together ready-to-wear rentals, custom couture, and a photographer-friendly experience so every family can find the right way to make the moment matter.

01

Rent the Gown You Have Been Saving.

Reserve couture for portraits, birthdays, weddings, holidays, dances, pageants, and milestones—with flexible fits, professional preparation, and a prepaid return label.

02

Create the Look That Does Not Exist Yet.

Commission a custom design around her fit, your color story, and the details that make the finished look feel completely personal.

03

Designed for Real Memories, Not Just Product Photos.

Every Bentley + Lace look is considered for movement, photographs, comfort, and the real-life moments that happen before, during, and after the picture.

Explore Rental Gowns Explore Custom Couture

For Photographers

Give Clients the Gallery They Came For.

Add couture to your client experience without buying, storing, steaming, or cleaning an entire gown closet yourself.

JOIN THE CLUB EVERY PHOTOGRAPHER LOVES
Bentley and Lace couture gown styled for a photography session

Couture looks for the moments you’ll frame forever.

SHOP BY THE MOMENT

What Are You Styling For?

From the session you have planned to the milestone you want to remember, explore couture looks made for the moment ahead.

Bentley and Lace collection
ShopCustom Gowns
 Bentley and Lace collection
ShopRental Gowns
 Bentley and Lace collection
ShopFlower Girl
 Bentley and Lace collection
ShopTeen + Adult Couture
Little girl wearing a Bentley + Lace couture gown during a styled Dream Gown photography session.
AUBREY · KRUGERVILLE STUDIO

made to feel unforgettable.

A couture portrait experience created entirely around her.

DREAM GOWN SESSIONS · NORTH TEXAS

She Will Never Forget This.

the gown. the magic. her moment.

A guided couture photography experience created for babies, girls, tweens, teens, women, and Mommy + Me. Choose from hundreds of Bentley + Lace gowns and step into a session designed to make her feel extraordinary.

Choose from 300+ couture gowns

Options for babies, girls, tweens, teens, women, maternity, and Mommy + Me.

Three couture gown changes

Create several distinct looks during one thoughtfully paced studio experience.

Guided posing throughout

No modeling experience is needed. Every pose is coached so she feels comfortable and confident.

Five professionally edited images

Receive gallery-quality portraits with the option to purchase additional images.

$495

Retail value $660

Explore Dream Gown Sessions HAVE QUESTIONS: contact us

Appointments are held at our Aubrey / Krugerville, Texas studio. Monthly availability is limited.

A WORD FROM A BENTLEY + LACE PHOTOGRAPHER

The Gown Made the Entire Session.

every little detail, made with you in mind.

I rented three gowns to launch my Dream Dress Sessions, and I couldn’t be more impressed. The quality of these gowns is unmatched. My clients looked incredible, and the gowns truly added a luxurious touch to their sessions. The entire rental process was smooth and easy! It’s such a great service for anyone looking for high-end fashion for a photography session. I’ve loved my experience so far and have already booked at least five more dresses! This has definitely elevated my photography business. Highly recommend this company if you're looking for beautiful, well-made gowns!

Teena H.

Couture Rental for a Photography Session

Professionally steamed · Flexible fit details · Five full wear days · Free prepaid return label

Explore Gown Rentals Start a Custom Design
Bentley and Lace couture gown for portraits, birthdays, weddings, and special events
dream dress sessions

Real gown magic.

More Bentley + Lace Stories

Rental gowns · Custom couture · Real moments

RENTAL CLIENT · PORTRAIT SESSION

"All I can say is the photos on the website do not do this dress justice. When I unboxed this gorgeous dress, I was amazed by the beautiful bead work and quality. Once the young lady put it on, she felt like a princess and we had to bribe her to take it off. It photographs like a dream. The whole process, start to finish, was seamless and I look forward to many more rentals."

Verified Rental Customer

CUSTOM COUTURE · BIRTHDAY GOWN

"My daughter loved it so much she immediately said, 'Mom, you need this one in another color right away.' She loves the layers and she felt so beautiful in it."

Verified Custom Couture Client

Verified Photographer Rental · Mutli Styling

"This was my first time renting the Noir Reverie. I used this dress for four different sessions — from a petite mommy and daughter session to a dancer to my daughters and then Wicked. It was perfect for each body type and exactly what I needed. I want this dress for my own client closet."

Verified Photographer Rental

CUSTOM COUTURE · Disney princesses

"I decided to do Designer's Choice. Liz asked me a few key questions and then sent me a couple of sketches. I was over the moon already — but when the dress actually arrived, oh my goodness, I fell in love. She knew exactly what I wanted. A beautiful couture dream dress that would also do Disney princesses proud."

Verified Custom Couture Client

RENTAL CLIENT · Birthday Girl

"My 5-year-old was so excited when she saw this rental dress online and wanted to rent it right away. She felt like such a princess and said it's her favorite dress ever. She can't wait to hang the images in her new room."

Verified Rental Client

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Bentley and Lace couture session
Bentley and Lace couture session
Bentley and Lace couture session
Bentley and Lace couture session
Bentley and Lace couture session
Map showing Bentley + Lace studio location
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Visit Our Studio

Address
8648 Ike Byrom Rd, Building 2, Suite 2D
Aubrey, TX 76227
Hours
  • Monday–Friday: 9:00 AM – 5:00 PM
  • December–January: Monday–Friday, 10:00 AM – 12:00 PM
Studio Access
Appointments only - Studio rentals are available by appointment only. Available dates and times are shown during booking.
Contact
info@bentleyandlace.com
Important Note: This address is not a return location for rental gowns. Do not ship rental returns to this address.